Marketing Growth Analysis of Holmes O Malley Sexton Solicitors

Question: Discuss about the Marketing Growth Analysis of Holmes O'Malley Sexton Solicitors. Answer: HOMS has always been dedicated towards providing high quality legal services to its clients. The firm has been awarded by the Legal Research and Standards Institute for achieving Q9000 Legal Quality Standards. The company is making good use of technologies in the areas of payments and taking it to the top priority. The firm is expanding its branches and is attracting business offers by conducting seminars. The firm understands the importance of EU data protection related to safe habour by using AI (Alice, 2015) The success of HOMS lies in its interest of getting recovery of benefits, adopting assistance schemes and dealing with latest cases. The firm has recently won a case of surrogacy which has created a lot of effect on the new European Regulations. Holmes O'Malley Sexton Solicitors has a huge scope for adopting Artificial Intelligence. As per the IBM companys Ireland based natural programming research program Artificial Intelligence will in future help the law industry a lot. There are lot if Artificial Intelligence systems provided by huge suppliers like IBM, Neota Logic, Kira Systems and Ravn Systems, one of them is the Watson technology provided by IBM has a huge scope of handling the structured and non structured data which will definitely aid the advocacy and legal issues related to advocacy (O.Andrew, 2013). Till date most of the Lawyers are reluctant towards the use of Artificial Intelligence as they think it is based for solving lower level of research work. But there are few big firms like IBM, Neota Systems who are trying hard to push their capabilities and use through Artificial Intelligence wants to give a competitive advantage to clients to make their work done faster. One of the technologies is Waston Computers introduced by IBM and is based on artificial intelligence which can help the client in completing theirs deals of three months to three weeks. In Britain there is a Riverview Law, who is pioneering in use of Artificial Systems in the legal Sector and is now focussing on creating virtual assistants for the lawyers. With such technology lawyers will get a chance of improving their quality of work with a good speed and giving support in paralegal work (O. Andrew, 2013). Watson Computers although is not used in Law industry, but it has a huge scope for the lawyers. With such technology the practice of waiting for hours for meeting clients will disappear. Lawyers can create their bills on the basis of expertise instead of time dependent. Most of the lawyers who are not in favour of using this technology believe that this technology will eat their jobs and brings to unemployment for the lawyers. But they have to realise that the legal profession will evolve with this change, similar to IT industry (O. Andrew, 2013). Thus looking at the marketing plan and an urge for use of Artificial Intelligence the HOMS have been declared as the most thriving, excellently managed a corporate firm which works with a commitment of excellence in the field of law (Alice, 2015) References Alice. (2015). HOMS News Issue 2 2015. Retrieved from https://www.ilntoday.com/files/2015/12/HOMS-News-Issue-2-2015.pdf Law Society gazette. (Jan, 2016). The Risen People. Retrieved from https://www.lawsociety.ie/Documents/Gazette/Gazette%202016/jan-feb16-gazette.pdf Andrew. (May, 2013). Legalwise. Retrieved from https://www.lawsociety.ie/Documents/Gazette/Gazette%202013/May2013.pdf